Smile Safari

| 3 min read

Smile Safari

Is your Instagram account missing color in these dull Autumn days? Look no further. Smile Safari in Brussels is a giant Instagram playground with lots of funky backgrounds, where you can get creative, strike a pose and be the star of the show!

Smile Safari, Brussels

First Instagram museum in Belgium

Situated at Tour and Taxis in Brussels, Smile Safari is the first pop-up Instagram museum in Belgium. The concept originated in America, where several Instagram museums are scattered throughout the country. Visitors can take perfect selfies in front of original, colorful backgrounds and share their photos on social media.

We had the opportunity to check out this new Instagram museum in Brussels. It was like entering Disney World for Instagrammers! There are about 30 different rooms, each with a different theme, vibe and colors. You can jump out of a cake, bathe in money, swing through the jungle, surf on a slice of pizza, and much more.

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To be honest, we felt a bit uncomfortable at first, mostly because we’re better at taking photos than at striking poses, but this place made it so easy to act like a real Instagram model. Thanks to an amazing setting and great lighting, almost all photos came out stunning.

What should you wear?

If you’re wondering what to wear, you can either go for something neautral that matches all backgrounds... or take multiple outfits. There is a dressing room at the entrance, so you can easily change outfits whenever you see fit.

Smile Safari, Brussels

Get your smile on

The Instagram museum is best enjoyed with friends. One, for practical reasons because it’s not a selfie museum and you’ll need someone to help you take photos. And two, because together it’s so much more fun!

Practical information

  • More information on the Smile Safari website
  • Smile Safari is open from October 2, 2019 to November 30, 2019.
  • On Wednesday and Sunday, Smile Safari is open from 11 AM to 8 PM. On Friday and Saturday, it is open from 11 AM to 8 PM. Closed on Mondays, Tuesdays and Thursdays.
  • A ticket costs 21,10 EUR for adults, and 17,10 EUR for kids under 16.
  • Make sure to charge your phone before you visit, or even better, bring a battery pack. You’ll need it.

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